If you think to sell your products online, its time for a big
decision. Should you sell on online eCommerce marketplaces like Flipkart or
Amazon or should you setup your own web store? Then this article give you a
best way.
Sell online using eCommerce Marketplaces:
This one is the most simple option. Process of selling products
on these marketplaces is very simple and you can start selling within a week.
Your options in india – Flipkart, Amazon, eBay, Snapdeal, Shopclues
and PayTM.
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Process Involved – All you have to do is to visit
seller-registration pages of these sites by search on internet and submit your
business details. You will need to keep GST registration number, PAN number and
Bank details handy. Some sites need address proof as well. You can upload
scanned copies of these documents. Verification is completed normally in couple
of days.
Advantages – You can save big on the marketing
cost. All of these marketplaces attract millions of visitors everyday and have
a loyal user base. You also don’t need to worry about the payment gateway and
shipping. Most of these portals provide packing material as well.
Disadvantages – These marketplaces charge higher
commission on every sale. For some items, it could go upto 15-20%. Apart from
this, you have a little control over how your product is displayed on their
sites.
As you can see, selling on eCommerce marketplaces is simple
and straight forward process. It takes less time and you can save on your
marketing costs.
Now, lets discussed by another option:
Setup your own web store or shopping cart to sell online:
This option can be further split into two parts – You can
either develop your own eCommerce website and host it on your own server or
create a web store using online store creators. We will discuss second option
as its relatively easy and cost saving.
Popular options – Zepo, KartRocket, Build a bazaar, MartJack
and Shopify.
Process Involved – Just register on one of these sites and
upload your product catalogue. You can link your own payment gateway or use the
one provided by these sites.
Advantages – Interface is easy and no technical knowledge is
required. You customise the look and feel of your store.
Disadvantages – You will have to invest in marketing your
site. It will take time build trust as customers hesitate to buy from new
sites.
So, take your decision and
start selling online.
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