If you don’t have any existing social media channels for your
business, or a list to promote your store too, you probably won’t get much
traffic to start. Sellers who implement these tactics will have a diverse
marketing strategy— one that enables long-term connections with returning
customers and offers opportunities to engage and attract new buyers. What you
need to do is invest in marketing your e-commerce store to the world. Here are
a few of the most common e-commerce marketing methods:
Content Marketing
With an e-commerce store, you have a multitude of
opportunities to create content. You’re creating content that’s geared towards
picking up backlinks or social media shares. Often, content marketing will not
give you immediate results, but instead, it is something that can provide you
with traffic over the long-term.
Social Media Marketing
Social media can be a great way to increase brand awareness
while driving traffic back to your e-commerce site. There are many social media
networks out there, but the ones you will probably find the most value in are
Instagram and Pinterest. Both of these are more image-driven platforms, so they
align well with selling products. Instagram will give you a way to display your
product itself, along with how it’s commonly used. While Pinterest gives you
the opportunity to create and share content that is related to your niche and
drive targeted traffic back to your site.
Do not spread yourself thin by using all social media platforms.
Instead, focus on the channels that their buyers are actually using. You can
track which platforms their buyers are using the most with data-driven tools,
like Google Analytics.
Most of the e-commerce business prefer to promote their
website through social media sites like Facebook, Pinterest, Instagram. These
sites are great to display your products/designs.
Influencer Marketing
Influencer marketing has been used to build some wildly
successful e-commerce stores. If you are not familiar, it is the process of
reaching out to influencers on Instagram and having them promote your brand and
products to their audience.
You have the option of doing paid shootouts, but you might
also be able to find accounts who will mention your product free in exchange
for your product.
PPC Advertisement
PPC stands for pay-per-click, a type of marketing where
companies pay for every click that their ad receives. The most common type of
PPC is search engine advertising, with Google AdWords being the most popular
PPC software. AdWords enables you to create ads that appear on Google’s search
engine and place your ads through an auction process. You bid on a keyword, and
ads are chosen based on bid amounts and the ad’s quality score. Link your
Analytics and AdWords accounts to measure customers’ activity after they click
on a Google ad.
Facebook, Instagram, LinkedIn, and even Snapchat are all
examples of social media channels that utilize this paid advertising model.
Email promotions
Email marketing is an easy way to target buyers with
promotions that are catered to their specific needs. Customers are mainly
interested in how your product can benefit them, so they are more likely to
engage with discounts and offers that serve their wants.
Store visitors who viewed products but never made a purchase
would benefit from an email discount for first-time buyers.
Social Media is becoming increasing effective for marketing
e-commerce store. We are glad to see you place it on the top of your list. Especially
with the growth of Pinterest, Tumblr and other Visual Social Networks,
e-commerce stores are generating higher referrals than before. We have several
Etsy, Shopify clients who experienced good results on Social Media compared to
other channels.
No comments:
Post a Comment